The Hollywood Reporter recently relaunched in print and online and debuted a sharp hybrid print/webiPad app. The 80-year old tinseltown trade pub relaunched in print in early November, shifting from a standard sized daily to oversized weekly magazine. The blog style website leverages the print publications typography through dynamic web fonts, and their ipad app shifts between weekly print publication and up-to-the-minute web-based news based on iPad orientation. The print side of their iPad app serves up articles on both sides of their pay wall.
I asked THR creative director Shanti Marlar to take us behind the scenes: