Welcome to our first edition of the Newsweek also-rans, a brand new nwk tumblr feature from our friends in the art department!
Here’s Dirk Barnett, Newsweek & The Daily Beast’s Creative Director:
Every week we produce anywhere from 10-20 different cover ideas until we settle on what works best or as the story develops, so at the end of each week we wind up with a proverbial wastebasket full of scrapped concepts.
The week’s cover, “The Politics of Sex,” is a perfect example to kick this off. These directions are a combination of ideas generated in-house and commissions to various illustrators, designers, studios, ad agencies, etc. This week, we tapped the creative minds at ad agency Hill Holiday and the design studio Dress Code, as well as renowned book designer Rodrigo Corral. Take a look at what’s left on our cutting room floor this week. Enjoy!
Here’s the cover that made newsstands this week. Which of the also-rans is your favorite?
[Design credits, from top left: Dress Code, Dress Code, Hill Holiday, Hill Holiday, Hill Holiday, Rodrigo Corral, Rodrigo Corral]
Newsweek Redesign Q&A with Dirk Barnett
In advance of today’s redesign launch, I asked Newsweek Creative Director Dirk Barnett about getting the call from Tina Brown, his process for the relaunch and bringing back the swagger that Newsweek once had. Read the full interview here on SPD.org.